Brand Consultancy

We love great design, a distinctive style, and a compelling storyline. We believe in making brands speak one language, and help get those brands connected with the right partners and customers . With strategic planning, providing a roadmap,and planned execution, we help brands navigate the challenging world of connecting physical and digital retail in the Middle East. Whether it be through interactive pop-ups, dynamic workshops, or leveraging sales through localized logistics services, we help you get noticed and connected with the right customers.

Retail Consultancy

At the heart of any successful retail business is the ability to secure the right product at the right price at the right time. With a collective 30+ years of retail experience , we provide brand and category management services to help your team deliver improved sales and profit. Our services include:

• Range-building and merchandising using customer decision trees and price and quality hierarchies

• Margin-enhancing buying disciplines to boost your bottom line

• Open-to-Buy expertise and inventory management

• Visual Merchandising strategy and execution

• Online and Offline strategy and implementation

Training & Development

It’s critical to the success of a fashion and beauty brand to ensure that their brand ambassadors - their teams on the ground - are well versed in the product offering. The trust that is built with customers is key in developing and ensuring long-term brand loyalty. We know that it can be difficult to have consistent messaging when teams change , and we understand the need to always have consistent brand messaging along with the importance of empowering the brand teams with the tools they need . Our team of industry experts treats each brand as it’s own, and act as Brand experts - we are your lead brand professors on the ground , and ensure that your teams are always up-to-date and supported.

Creative Direction & image consulting

Establishing a new brand or looking to refresh your existing look and feel? We curate teams based on the brand/client’s goals - ensuring that the talent involved match your brand DNA. By providing tailor-made plans, we help guide you in the look and feel of your photography, branding and image styling - all key factors in the creation of a clear and distinct aesthetic that translates across all customer touch points.